Where Advanced AI-Driven CPG Investing Meets Relentless Execution.
AI insights. Operator execution. Category domination.
About Back To Back VC
Welcome to Back To Back VC.
A venture firm built for one purpose: to back and build the next generation of category leaders in consumer.
Founded by Max Baumann, Founder & CEO of Basemakers and a seasoned entrepreneur and CPG investor who has backed over 15 iconic brands—directly, through venture capital funds, and special purpose vehicles—including Nebia, Aisle, 8 Sleep, Happiest Baby, SpaceX, and others redefining the future of consumer and innovation.
At Back To Back, we blend cutting-edge artificial intelligence with world-class operator experience to identify, invest in, and scale tomorrow’s consumer titans.
The AI Advantage:
Every investment decision runs through our proprietary AI model—built in partnership with leading machine learning engineers and trained on historical market performance, founder archetypes, capital efficiency benchmarks, retail velocity trajectories, and real-time category signals.
This 20-factor engine produces 5 proprietary indicators that predict a company’s potential to dominate its category—with speed, defensibility, and margin.
This is not a traditional venture firm. We are not bound by fund cycles or forced deployment. We go back to back with the entrepreneurs we believe in—using AI to sharpen conviction and executional firepower to multiply outcomes.
Our unfair edge?
Portfolio companies unlock exclusive access to a full-stack growth engine—retail sales acceleration, national account access, distribution and promo execution, and elite DTC growth strategy—designed to drive velocity and visibility across every key channel.
Our model is built to assess and scale CPG brands with category leadership in mind.
We set the bar higher than any CPG-focused venture firm — not because we can, but because we must. Traditional VCs are pressured to deploy capital. We’re not. If we don’t believe we can help a brand own its category, we respectfully pass.
If you're building to win your category, we’re already looking for you.
"Most VCs write checks. We build AI-powered growth machines — Back to Back."
Contact Us
Brentwood, Los Angeles, CA, USA
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